You’re reading your favorite magazine or newspaper and they put a funny doted box thing at the end of the article. Soon you start to discover it every ware. Well, it’s called a QR code. The QR stand for the words; Quick Reference. Smart phones have applications (programs) that can read them and go directly to the internet for more information. Now if you would like to get more information on an article you are reading, a quick scan of the QR code will link you to the internet. QR is starting to pop up on the internet as a method of transferring from your home computer to your mobile smart phone. You will start to see QR codes on products at Best Buy and OfficeMax. This will help the consumer to shop for the best options and price. It is also being used by Amazon to help you order products directly from printed advertisements. The technology is almost exclusive for the mobile smart phone market. Unfortunately not all retailers understand this and they direct internet links to standard web pages. Most smart phone browsers cannot handle the average internet web page. However, don’t be discouraged about trying this out; eventually retailers will have a mobile site compatible with your smart phone.
Orlando Brewing has a mobile site and is starting to use the QR codes in our online and printed materials. With a quick scan of the QR code in this article your smart phone will be liked to our mobile site.
Orlando Brewing bar codes (UPC’s) on its cases, 6-packs and bottles are now listed on the web for complete information sheets though our mobile site. If you have a mobile smart phone that can use a compatible code scanning program (app) and has scanning capabilities, give it a try.
